PRESS IT… CLICK IT… OUT COMES TICKET
Tomorrow’s airline passenger won’t have to stand in line at the airport waiting for his ticket. All he has to do – once his reservation is made – is insert his Air Travel Card into an automatic ticketing machine, press a few buttons to indicate flight number and class of service, and the ticket will drop into his hands. While this futuristic procedure may sound like something out of the movie “2001″, it came a step closer to reality with the announcement by the Air Transport Association of America (ATA) and the International Air Transport Association (IATA) that the widely used Air Travel Card is getting a new magnetic stripe which will allow it to be used in automatic ticketing machines. Prototype models of the automatic ticketing machines are now being developed by several airlines and will be in limited use in some major airport cities before the end of the year. The new credit card specifications were adopted by the Universal Air Travel Plan (UATP) committee, which administers the Air Travel Card programme for the airlines throughout the world. George A. Buchanan, secretary of the UATP committee, says adoption of the new specifications “is a significant step because it will undoubtedly lead the way to a similar change in format by other credit cards which are honoured by the airlines. It also will give manufacturers the specifications needed to plan for volume production of automatic ticketing machines and will allow airlines to move ahead quickly with installation of the machines”, he said. The appearance of the present Air Travel Card will be unchanged except for the addition of the magnetic stripe encoded with information (i.e. name, account number) needed to use the card in the automatic ticketing machines. With the big, new planes capable of carrying more than 300 pasengers, the industry recognised the need for automated passenger processing systems, including more efficient ticketing service. A joint working group of airline representatives from ATA and IATA began studying how to speed up the ticketing process more than two years ago, leading to the adoption of the new Air Travel Card specifications.Eventually, the automatic ticketing machines will tie into the reservations systems of the airlines, enabling the passenger to press a button to see if there is a seat available on the desired flight before pressing another button to have his ticket drop into his hands. This will eliminate the need to call the airlines for flight availability information, as well as standing in line for a ticket.
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COFFEE TESTS ASSIST BOEING CUSTOMERS
Coffee preparation seems remote from building jet transports, but the Boeing Company is studying the first to support the other. Recognising the sales appeal of a good cup of coffee, several airlines have sought Boeing’s assistance to determine how to obtain the best brew around. A passenger payload systems engineer, who normally is concerned with the weight and size of coffee makers to be fitted into aircraft compact galleys, has been appointed to study the relationship of the coffee makers to coffee brands. A small “coffee shop” has been set up in the company’s 737 division to test the brands and the 8-to-12-cup machines which brew the coffee and deposit it directly into serving decanters within three minutes. A hydrometer is used to test the beverage’s specific gravity, which is then converted to the per cent of soluble solids (coffee) in the liquid. It has been found that the tastiest range of soluble solid coffee content in the brew is from 1.15 to 1.35 per cent. The study is being conducted on the three brands of coffee available to the largest number of airlines and three coffee makers. Data accumulated in the comparison tests will be provided to 737 operators for their further evaluation. With an engineering mockup of a Boeing 737 as a backdrop coffee brewed by machines used in jetliners is analysed by the scientific method of a hydrometer and doublechecked by the familiar taste test. The evaluation is part of a Boeing study for airline customers to determine the best way to make a good cup of coffee for passengers. ———- SALES COURSE Another group of S.A.A’s overseas staff who recently attended a sales course at Airways Centre, Johannesburg. They are from left to right Standing: Mr. C. B. Bailey (Birmingham) ; Mr. F. J. Kirk (London); Mr. J. Myburgh (Trainer); Mr. J. B. M. Duncan (London); Mr. P. Minelli (Turin); Mr. G. Martinelli (Florence) ; Mr. Dos Santos Borba (Las Palmas) ; Mr. P. Buchner (Lecturer). Seated: Mr. R. S. Oakman (Sydney) ; Mr. G. Worthy (San Francisco) ; Miss M. Parize (Paris) ; Mr. K. F. Mclntyre (Melbourne); Mr. M. T. de Oliveira (Rio de Janeiro). ———- AIR-SIAM BECOMES 104th I.A.T.A. MEMBER Air-Siam has joined the International Air Transport Association as an active member as of March 24, 1970. The membership of IATA, including Air-Siam, now totals 104 airlines comprised of 90 active and 14 associate members representing 85 countries. Air-Siam’s head office is located in Bangkok, Thailand and the airline operates scheduled cargo services between Bangkok and Hong Kong. NOTE: Membership in IATA, the world airlines organisation, is open to carriers operating scheduled air services under the flag of a nation eligible for membership in ICAO. Airlines engaged directly in international operations may become active members while domestic carriers are eligible as associate members. ———- SAAFARI OP DREEF Sedert goedkeuring van die Minister van Vervoer ontvang is om die besprekingstelsel van die Suid-Afrikaanse Lugdiens na ‘n ten voile geoutomatiseerde stelsel oor te skakel, gons dit in die lugdienssentrum in Johannesburg. Personeel is van verskeie sentrums van die Lugdiens en Spocrweë getrek, om van die begin van 1969 opleiding te ontvang, sodat hulle behulpsaam kan wees om die ste;sel in werking te stel. Die stelsel sal as SAAFARI bekend staan. Sekere personeel van die dataverwerkingafdeling van die Lugdiens is na Londen, Zilrich en New York gestuur om in te studeer in verskeie aspekte van die intydse plekbesprekingstelsel. Hierdie personeel tree tans op as groepleiers om die verskeie onderafdelings van die stelsel, op verskillende stadiums, prakties te toets. Van die personeel wat na Londen gestuur is, het ook aktief deelgeneem aan die skryf en opstel van programme wat sekere funksies van die plekbesprekingsnetwerk sal verrig. Dit is gedoen in samewerking met personeel van BOAC en IBM. Hierdie personeel was dertien maande oorsee en het hulle tyd gewy aan die stel programme wat „boodskapskakeling” sal verrig. Dit is ‘n stelsel wat ondermeer alle teleksboodskappe, selfs van oorsee, sal ontvang en na hulle regte bestemming sal rig. ‘n Teleksboodskap word ook ontleed en indien dit nodig sou wees dat meer as een sentrum van die inhoud moet kennis dra, sal boodskappe outomaties na alle betrokkenes gestuur word. Die S.A.L. sal vanaf 1 Oktober vanjaar die “boodskapskakelingstelsel” in gebruik neem, wat hom dus die eerste lugredery maak wat tot die stap oorgaan. Die rekenoutomaat sal ook gebruik word om p:ekbesprekings-personeel prakties op te lei. Dit is ‘n aparte stel programme wat aan personeel hulle foute sal uitwys indien hulle nie die regte prosedure volg nie. Um aan te dui wat alles in verband met bespreking met die rekenaar gedoen kan word, sal boekdele beslaan. Wet kortliks met ‘n intydse stelsel bedoel word is dot indien inligting van die rekenoutomaat gevra word van enige van verskeie sentrums dwarsoor die Republiek, die rekenaar binne 3 sekondes sal antwoord, al sou die meer as 250 stelle wat met die rekenaar verbind is gelyktydig daarvoor vra. Die verskaffing van inligting aan die rekenaar word net so blitsig aanvaar. Daar word ten nouste saamgewerk met ander rederye wat ook van hierdie besprekingstelsel gebruik maak. Vergaderings word gehou vvaarop probleme bespreek word en inligting vir die oplossirig van probleme asook inligting wat bekom is om die stelsel meer vaartbelyn en doeltreffend te maak, onderling uitgeruil word. ———- WHITE-COLLAR WORKER The privileges of being a white-collar worker 100 years ago are apparent from the following directive issued to its staff by a firm in Britain in 1852, when new labour laws had been introduced: 1. Godliness, cleanliness and punctuality are the necessities of a good business. 2. This firm has reduced the hours of work and the clerical staff will now only have to be present between the hours 7 a.m. and 6 p.m. 3. Daily prayers will be held each morning in the main office. The clerical staff will be present. 4. Clothing must be of a sober nature. The clerical staff will not disport themselves in raiment of bright colours. 5. Overshoes and topcoats may not be worn in the office, but neck scarves and headwear may be worn in inclement weather. 6. A stove is provided for the benefit of the clerical staff. Coal and wood must be kept in the locker. It is recommended that each member of the clerical staff bring four pounds of coal each day during cold weather. 7. No member of the clerical staff may leave the room without permission from Mr. Rogers. The calls of nature are permitted and clerical staff may use the garden below the second gate. This area must be kept in good order. 8. No talking is allowed during business hours. 9. The craving for tobacco, wines or spirits is a human weakness and as such forbidden to all members of the clerical staff. 10. Now that the hours of business have been drastically reduced, the partaking of food is allowed between 11.30 a.m. and noon, but work will not on any account cease. 11. Members of the clerical staff will provide their own pens. 12. Mr. Rogers will nominate a senior clerk to be responsible for the cleanliness of the main office and the private office. All boys and juniors will report to him 40 minutes before prayers and will remain after closing hours for similar work. Brushes, brooms, scrubbers and soap are provided by the owners. ———-ADS. BETTER … SERVICE WORSE
In an article written for an American advertising publication a writer by the name of Harrey Wayne McMahan has some interesting observations to make on present airline advertising trends. He maintains that advertising is directed almost exclusively at the consumer and that the producer has too little idea of what claims are actually being made by the advertising agents. It is no use making extravagant claims in advertisements without being able to back them up. The resulting imbalance is neatly summed up by McMahan in one sentence: “Too-good advertising hastens too-fast customer disillusion on a too-bad product.” In a service organisation it is best to sell the advertising to the people who perform the service first of all. Employees should take note of the claims which are made in the airline’s advertising campaigns, and should try to live up to these claims as far as possible. ———-
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